Data Analyst @ Avira
Shafi is a data science enthusiast working passionately towards gaining business relevant insights from the data while constantly trying to find the right questions to ask. Currently he is working as Specialist Data Analyst in the Data Analytics and Insights team at Avira. At his job, he has led several analytics projects for Customer Acquisition, Retention, Lifetime Value modelling, marketing cost optimization, etc. His interest in data science piqued, back in 2010, when he was part of a 4-person team tasked with the Indian Government project of translating scientific documents only available in English to Hindi with the help of machine learning. Shafi holds degrees in MSc. Business Consulting with specialization in Business Intelligence from HFU, Germany and Bachelors of Engineering in Information Technology from Amrita University, India.